Fitbit CEO James Park Tracks His Workouts, Naturally

Not exactly what James Park wants to hear—but it’s close. On a balmy January morning, Park is in a grassy stretch of San Francisco’s Rincon Park, powering through his typical pushup routine. He’s doing as many reps as he can in two minutes (usually upward of 100—yes, really). And when he takes a brief breather […]

Head of Fitbit Health Solutions talks payer strategy, evolution of health products

Earlier this month Google announced its plans acquire Fitbit for roughly $2.1 billion, shaking up the wearable industry, opening up a number of questions about exactly what lies ahead, and what an integration of the two companies looks like.  But the wearables company has long planted its roots in a handful of different markets and business strategies — consumer trackers, […]