All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Our ears naturally perk up whenever we hear the phrase "beauty sale," but when it involves a luxury e-retailer that doesn't have sales very often, we get very serious and start taking notes. Think about it. When else can you get La Mer's Créme de la Mer on sale? Violet Grey's Put It In The Bag Event runs from May 25 at midnight PT to May 31 at 11:59 p.m. PT and offers 20 percent off across much of the site, which is a rare opportunity to save on iconic luxury brands such as Augustinus Bader, Erasa, and Mutha. Get your credit card ready and your clicker finger poised to shop.

No promo code is needed and all discounts are applied at checkout. If you happen to go all out and spend $500 or more, you'll get a free Violet Grey makeup bag for keeps (while quantities last).

While there's a seemingly endless inventory to shop from, these are a number of brands that are excluded from the sale, including Chanel, Byredo, Dr. Dennis Gross, iS Clinical, Maison Margiela, Olaplex, Shani Darden, and Victoria Beckham Beauty — as well as any gift cards and Violet Grey sets. Check the website for full details but don't fret, because there's still a lot to choose from as you embark on your shopping spree.

We rounded up some of our favorite picks that are totally worth picking up in general, but especially when a 20 percent off discount is involved:

Skin Care & Body Care

Despite many of us focusing on skin care for the past year, we're doubling up on our commitment to keeping our skin looking as healthy as possible. That doesn't just apply to our faces; we're heading south and ensuring every inch of our skin feels properly hydrated, exfoliated, and smooth.

Augustinus Bader The Cream

Mutha Body Butter

Beautystat Universal Vitamin C Skin Refiner

The highlight of this lightweight but extremely hydrating Augustinus Bader The Cream lies in its stem-cell technology, which activates the regeneration of your body's own stem cells and helps reduce the appearance of fine lines, dark spots, and visible pores. It's also available in a thicker (and vegan) formula, The Rich Cream, for drier skin.

Your body will so appreciate this velvety Mutha Body Butter packed with ultra-rich seed butters and oils that are — get this — taken from a plant's reproductive parts. It's also high in essential fatty acids, carotene, as well as a quartet of vitamins A, C, D, and E for lasting hydration and protection against inflammation.

The powerful Beautystat Universal Vitamin C Skin Refiner is a lightweight gel-serum packed with soothing green tea, 20 percent L-ascorbic acid, and gently exfoliating tartaric acid from fermented grapes for a visibly brighter and firmer complexion. It's glow time — just be sure to apply SPF if you're wearing this brightener during the daytime.

Vita Liberata 10 Minute Tan

Erasa XEP-30

La Mer Créme de la Mer

Gone are the days of waiting ages for self-tanner to develop. With the Vita Liberata 10 Minute Tan, you can take to the shower after a mere 10 minutes. After four to six hours, you'll emerge with an even, odorless, and transfer-free tan that mimics the effects of a refreshing tropical vacation — without the sun damage, of course. The formula boasts peptides, hyaluronic acid, glycerin, and rosehip oil to stimulate collagen production and deeply hydrate skin.

Looking for the closest thing to Botox in a bottle? The star ingredient in this 2015 Best of Beauty Breakthrough winner, Erasa XEP-30, is — you guessed it — XEP 30, a neuropeptide that actually helps your tensed-up face muscles to relax. You probably already have enough to stress about, so let this innovative product help you out. 

There's nothing quite like this rich, dryness-healing La Mer Créme de la Mer, which is quite possibly the (beauty) dictionary definition of "luxury." And right now, it won't make as deep of a dent in your bank account as it normally would. But trust us, this magical cream made from algae extract, glycerin, eucalyptus leaf oil, and a long list of other nourishing ingredients will soften your skin like no other and allow makeup to glide on flawlessly.

U Beauty Resurfacing Compound

Dr. Barbara Sturm Hyaluronic Serum

Nécessaire The Body Serum

U Beauty Resurfacing Compound is basically glass skin in a bottle. This potent serum delivers vitamins C and E, retinol, glycolic acid, and multiple forms of hyaluronic acid to reveal a brighter and smoother complexion over time. It even acts as a magnet that attracts damage-causing free radicals. All in a day's work.

The Dr. Barbara Sturm Hyaluronic Serum, a favorite of Allure editors and Kim Kardashian, is packed with hyaluronic acid to boost moisture levels and plump up the skin, as well as antioxidant-rich purslane to protect against free radicals. 

A surefire way to achieving smooth, silky skin is slathering Nécessaire's The Body Serum from head to toe. This vegan, fragrance-free gel disappears into skin within what feels like seconds and never leaves any bothersome, greasy residue, so you can get on with your day or night. You'll also notice your skin looking more hydrated and plump, thanks to a team of hyaluronic acid, vitamin B5, and ceramides. It's also formulated at a pH level of 4.5-5. — which is close to skin's natural pH — to promote optimal barrier function.

Hair Care & Hair Tools

Now that you can more safely hop into the salon to get the professional cut, blowout, or color job you've been desperately waiting for, you might be looking for deep treatments and smart tools that prioritize the health of your hair. Don't let all of that hard work (and well-earned money) go to waste. 

T3 Cura Luxe Hair Dryer

Shu Uemura Art of Hair Urban Moisture Hydro-Nourishing Treatment

T3 Lucea ID 1" Smart Flat Iron

The editor-approved T3 Cura Luxe Hair Dryer, which features the brand's Digital Ion Air technology has five heat settings, two speed settings, and a comfortable grip. The best part? It shuts off automatically when you put it down and turns right back on again when you pick it up. You may never use another hair-dryer again.

Whether your hair is dried out from natural causes or an intense bleaching session, Shu Uemura's Art of Hair Urban Moisture Hydro-Nourishing Treatment is the deep reset your hair is craving. In just five to 10 minutes, a rich formula consisting of hydrating glycerin, antioxidant-rich moringa oil, and nourishing red algae leave your hair looking smooth, shiny, healthy, and tangle-free.

T3 Lucea ID 1" Smart Flat Iron is so good it won a 2020 Allure Best of Beauty Breakthrough Award with ease. Instead of having to agonize over what temperature is best for your hair type and density, this intelligent tool customizes heat levels for you and minimizes the chances of shine-robbing heat damage. Your unique hair profile is matched to one of nine evenly-distributed heat settings, while a smart microchip ensures consistent temperature monitoring. It even comes with a "Refresh Mode" (for second-day retouches) that uses lower heat levels to keep your hair protected and smooth as always. 

Makeup

As the bottom halves of our faces are slowly but surely reintroduced to the world, it's the perfect time to treat yourself to some new goodies and give your cheeks and lips a well-deserved spotlight.

Westman Atelier Super Loaded Tinted Highlighter

Supergoop Glowscreen Sunscreen SPF 40

Tom Ford Sunlust Lip

This versatile Westman Atelier Super Loaded Tinted Highlighter is a favorite of Hilary Duff's, who uses it as an eye shadow and a highlight underneath her brows, cupid's bow, and décolletage. It comes in three shades spiked with hyaluronic acid and jojoba oil for a true, lit-from-within radiance.

While Supergoop's Glowscreen Sunscreen SPF 40 isn't technically makeup, we've found that it works wonderfully as a primer, thanks to a champagne-colored tint that subtly evens out your skin tone. Not to mention, the resulting niacinamide-induced glow is unreal. It's no surprise this tube won an Allure Best of Beauty Award in 2020.

If you're looking for a way to amp up your look without the intensity of a lipstick, try Tom Ford's Sunlust Lip. This chic, limited-edition shade is a golden gloss that transforms into a lovely rose-peach accented with pearlescent (but not over-the-top) shimmer. Did we mention it's not sticky or heavy at all? Get on it.

Are you (figuratively) salivating at the sale options you just read about? Because same. Luckily, you don't have to wait for a second longer and can start filling up your virtual cart at this very moment. Shop all of the deals at violetgrey.com and score 20 percent off on a ton of luxury brands between May 25 and 31.

Source: Read Full Article